Axilion continues to solidify its presence in the U.S. traffic optimization market with a standout participation at the ITS Texas/TexITE Joint Conference. The company showcased its innovative X Way platform at an exhibitor booth and presentation on Friday’s panel, “Signal Timing Session I: Impact of Integrated Advanced Technologies in Traffic Management.”

The conference, which drew 822 participants—including traffic engineers, transportation professionals, and key decision-makers—provided an ideal stage for Axilion to highlight its cutting-edge solutions to the southern U.S. region. The Axilion booth attracted numerous visitors, keen to explore live demonstrations of the X Way platform, which leverages AI and digital twin technology to revolutionize traffic signal optimization.

During the signal timing session, Maria Kolar, Head of Marketing at Axilion, delivered a compelling case study detailing the use of digital twin and reinforcement learning technologies to optimize traffic signal timing in Las Vegas. The session, attended by 96 participants, received strong positive feedback and generated additional booth traffic from those eager to learn more about the platform’s capabilities.

Session welcome for panel that Axilion participated in.

Head of Marketing, Maria Kolar, presents a case study on the application of digital twin technology and AI in traffic signal timing.

Business Development Representative, Yoav Wolf, speaks to booth visitor while exhibiting at conference.