We use the Personal Information we collect from you for a range of different business purposes according to different legal bases of processing. Axilion may use or process your Personal Information for the following purposes. One or more purposes may apply simultaneously:

Provide the Services

• To allow you to generate track files.
• To explore the local businesses in your community, considering their estimated distance from your

location.

• To operate and maintain your account, and provide you with access to and use of the Services.
• Provide you with customer and technical support.
• To contact you when Axilion believes it to be necessary.

We process this information where it is necessary for the adequate performance of the contract with you (e.g., the Terms), and in light of your consent.

Improvement and Development of the Services

• We conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve our Services, develop new features, and conduct audits and troubleshooting activities.
• We will respond to you about any comment or inquiry you have submitted.

We process this information in light of our legitimate interest in improving the platform and the Services and giving our users the best experience, and where it is necessary for the adequate performance of the contract with you (e.g. the Terms).

Maintain a Safe and Secure Environment

• Detect and prevent fraud, abuse, security and incidents.
• Verify and authenticate your identity and prevent unauthorized or illegal activity.
• Enhance the safety and security of our products and Services.
• Conduct security investigations and risk assessments.
• Prevent or take action against activities that are, or may be, in breach of our Terms or applicable law.

We process this information in light of our legitimate interest in improving the platform and the Services and giving our users the best experience, and where it is necessary for the adequate performance of the contract with you (e.g., our Terms).

Personalize Content, Advertising and Marketing

• To improve your experience on the platform by providing personalized content, recommendations, and features.
• To customize the content and measure performance of any email, push notification, or in-app message we may send you.

We process this information in light of our legitimate interest to personalize your experience and customize our content.   

We may use your information for other purposes, provided we disclose the purposes and use to you at the relevant time, and provided that you consent to the proposed use of your Personal Information.

Disclosure of Information

By using our Service, you may be required to provide Axilion with certain Personal Information. Furthermore, we may use certain trusted third party companies and individuals to help us provide, analyze, and improve the Services, and for the purposes described in this Privacy Policy.

These third parties may be located in countries other than your own and we may send them information we receive. These third parties may have access to your personal information only for purposes of performing these tasks on our behalf and under obligations similar to those in this Privacy Policy. In such cases, these third parties must abide by our data privacy and security requirements and are not allowed to use Personal Information they receive from us for any other purpose. We may also disclose Personal Information as part of a corporate transaction such as a merger or sale of assets. When we transfer Personal Information, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections travel with your data. We will transfer Personal Information within assuring appropriate and suitable safeguards.

In addition, we may share your Personal Information with others, without your explicit consent, for the following purposes and to the extent necessary in Axilion‘s sole discretion:

• When it is necessary to facilitate the functionality of the Services and to provide you with the Services, or to protect our customers;
• If Axilion reasonably believes that you have breached the Terms, or abused your rights to use the Services, or performed any act or omission that Axilion reasonably believes to be violating any applicable law, rules, or regulations. Axilion may share your information in these cases, with law enforcement agencies and other competent authorities and with any third party as may be required to handle any result of your wrongdoing.
• If disclosure is necessary in order to comply with applicable law or respond to a valid legal process,including such process which is conducted by law enforcement or other government agencies.
• In any case of dispute, or legal proceeding of any kind between you and Axilion, or between you and other users with respect to, or in relation with the Services.
• In any case where Axilion reasonably believes that sharing information is necessary to prevent imminent harm, physical damage or damage to property.
• If Axilion organizes the operation of the Services within a different framework, or through another legal structure or entity, or if Axilion enters bankruptcy, or if Axilion and/or any of its business is acquired by, or merged into or with another entity, provided however, that these entities agree to be bound by the provisions of this Privacy Policy, with respective changes taken into consideration.
• To enable our partners target the audience they want to reach and to provide you with potentially interesting offers.
• Axilion may also share Personal Information with companies or organizations connected, or affiliated with Axilion such as subsidiaries, sister-companies and parent companies, and other partners, with the express provision that their use of such information must comply with this Privacy Policy.

Your Rights

If you are located within the European Union (the “EU“), you may have the following rights and, in most cases, you can exercise them free of charge. These rights include:

• Right to Access: you may request to confirm whether or not we are processing your Personal Information. If we are, you can request a copy of your Personal Information, which we provide free of charge for the first copy.
• Right to Data Portability: the copy of your Personal Information we provide you, will be in a structured, commonly used and machine-readable format. You shall be entitled to transmit this Personal Information to another entity.
• Right to Erasure: you may request the erasure of your Personal Information. We cannot restore information that we have deleted.
• Right to Object: you may object, on grounds relating to your particular situation, at any time to the processing of your Personal Information. If you are eligible to exercise this right, we will ensure that your Personal Information will no longer be processed for such purposes by us, unless we are required to do so by law or there are overriding compelling legitimate grounds for the continuation of the processing.
• Right to Rectification: you may ask us to change or update your Personal Information, especially if it is inaccurate;
• Right to Restriction of Processing: you may request us to restrict the processing of your Personal Information in certain circumstances, such as if it is inaccurate or unlawfully held;
• Right to Withdraw Consent: where you have consented to the processing of your personal information by us, you may withdraw your consent at any time by emailing us at support@axilion.com. Note that the withdrawal of your consent does not affect the lawfulness of any processing of your information by us before the withdrawal of your consent.

Data Retention

How long we will hold your Personal Data for will vary and will be determined by the following criteria:

• The purpose for which we are using it – Axilion will need to keep the data for as long as is necessary for that purpose; and
• legal obligations – laws or regulations may set a minimum period for which we have to keep your Personal Data.